How to Pitch the Media

How to Pitch the Media

Scale Up Edition | 13:15 - 13:45

Nowadays, the best way for scale-ups to get their name out there is by attracting media attention. This isn’t as easy as it sounds. Don’t believe us? Give it a try LIVE at CapitalFest!


During this session, 4 scale-ups will get on stage to pitch our international jury of journalists. Each one will have the chance to pitch the media – with one catch. Expert host, Ayelet Noff, will be giving tips, hints & feedback along the way, helping improve the pitch and proving to the journalists that they are worthy of being covered. The jury will then select a winner and cover their favorite scale-up! Up for the media-challenge?

Moderated by


Ayelet Noff

CEO, Blonde 2.0

Ayelet Noff is the Founder and CEO of award-winning PR Firm Blonde 2.0 with offices in Tel Aviv and Boston. Founded in 2006, the firm specializes in publicizing the hottest technology startups, enterprises, VCs, and lifestyle brands globally. Blonde 2.0 has 25 employees and helps its clients such as Google, Microsoft, Viber, and many others, receive coverage in major publications, engage with consumers and influencers, and create a consistent buzz on the Web and beyond. In 2015 Blonde 2.0 was awarded multiple awards by the prestigious PR Daily for the Yo Launch Campaign. PR Daily announced: “PR pros are often tasked with making something “go viral,” but few succeed. However, that’s just what Blonde 2.0 accomplished with the messaging app “Yo.” The excellent work of igniting a positive virtual firestorm earned top honors in not one but two categories in Ragan’s 2015 Digital and Social Media Awards: Best PR Campaign and Best Viral Campaign.” The same year, Blonde 2.0 also won PR News’ Platinum Viral Campaign of the Year Award. Ayelet has been named one of the Startup Nation’s “Movers and Shakers” on Forbes. She is the host of ‘Startups Around the World’ on the i24 News Channel, and a regular contributor at publications such as The Next WebVentureBeat and Forbes.